On Wednesday (June 26), the rapper announced that he is a co-owner of popular hat retailer Lids. In addition to ownership, Meek will also help oversee brand strategy and he will be dropping a limited-edition hat line in August of 2019 with more products to follow.
In a statement, Meek expressed his excitement for the new business venture. “I’ve always been a fan of Lids. Growing up, I remember buying their hats to match my outfits and look my best,” Meek says in a press release. “It’s amazing to see my relationship with the brand come full-circle and have the opportunity to evolve as a businessman. We have a great team in place and we’re looking forward to taking Lids to new heights.” In a phone interview with Business Insider, Mill discussed his approach to the new venture with Lids and reflected on how he had “studied” and looked to model his business acumen on that of Jay-Z, Mill’s Roc Nation label boss, collaborator, and cofounder in Reform